The Healthy Living

MOOD BOOSTERS

‘Shopping makes people feel good’. Well, we all know it already but there is a scientific evidence for why shopping is so pleasurable.

It helps to raise the levels of endorphins , the body’s ‘feel-good’ chemicals. A group of neurologists have measured the brain activity with shoppers attached to an EEG (electroencephalogram- a tool used to record electrical activity in the brain) have found out a significant rise in the level of endorphins as the shopper approaches an item they wish to buy and then again as they are buying it.  Searching out for bargain is reminiscent of the thrill of the hunt that our prehistoric forefathers would have had, says neurologists.

And surprisingly, it doesn’t matter whether you are male or female- the effect of endorphins is the same!